Brain Vibe

I’m going to go out on a limb and make a prediction.  Of course, as soon as I post this it will be wrong.  But, here it goes.

Web 3.0 is about convergence of people, information, experience, and personalization that is traceable and trackable. What we are left with is an online environment that is tailored to an individuals profile and experience with feedback provided in a consolidate form for ease of increased personalization, metrics, and analysis.

As a marketer I’m excited.  Really excited.  I don’t have to push messages but set them up and allow market profiles pull them to any receptor be it a browser, email, phone, etc.  Not only can I push content and message or have it pulled by profile seetings out to receptive audiences, I can get immediate feedback either in the form of viral promotion or conversion.  Instead of managing multiple tracking sources to understand my marketing impact it happens instantly allowing me flexibility and agility in my campaign strategy.

What is missing today is enough information about individuals to create a meaningful experience and relationship.  I can target in broad segments or even micro segments.  But, personalization is still allusive except at a superficial level.  What we’ve been able to achieve on our own websites through cookies and/or profile registrations, will be realized through Web 3.0 conversion and analytics.  And if you have comprehensive analytics, you can apply prediction techniques for content and behavior.

Here are some things that I’m seeing being discussed in technology circles that make me lean in this direction for my prediction:

In a recent post by ExecutiveBiz Blog, a site dedicated to covering business news around Washington, DC, 10 leading CTOs forecasted the trend for 2009.  4 out of 10 had their eye on collaborative, data intensive trends.  What I find interesting about this post is not only the predictions, but that they are coming from CTOs that support government IT initiatives.

• Gil Miller, Noblis:  Personalized tools to extract information and knowledge from large data sets.
• Brian Neely, American Systems:  social systems, cloud computing, human computer interfaces
• PV Puvvada, Unisys Federal:  transparency of information through web 3.0 technologies
• Dave McQueeney, IBM US Federal:  systems that track business outcomes

At a Web3Event conference in October, there was an interesting discussion on improved database technology to support Web 3.0.  Presented by Dr. Jans Aasman, CEO, Franz, Inc., he sees a database that is graphical and spatial in nature that allows profiles to scale, intersect, and relate in time to one another through events.

Am I out there on this?

Filed under: social media, Cloud computing, marketing, marketing technology, metrics, personalization, social media, social media metrics, social network metrics, social networks, web 3.0